EXPERIENCE

Senior UX Designer

Gate.io
Remote
Dec 2023 - Dec 2024

Founded in 2013, Gate.io is a globally recognized cryptocurrency exchange, consistently ranking among the top 10 in actual trading volume. The platform offers secure, transparent, and dependable digital asset trading services to millions of users around the world.

  • Led the design efforts for Gate Finance, including Copy Trading, Bots Trading, Earn, and Loan, ensuring seamless and intuitive user experiences.

  • Conducted in-depth user research through heuristic evaluations, competitive audits, and usability testing, identifying areas for improvement and enhancing overall user satisfaction.

  • Introduced and implemented a data-driven approach within the design team, driving data-backed design decisions and improving design efficiency.

  • Defined product plans and strategies, creating a clear and actionable product roadmap for successful project execution.

  • Conducted product audits that led to the creation of a scalable design library and established design handoff guidelines and a team wiki to streamline collaboration.

Product Designer

Crypto.com
Hong Kong, Remote
Nov 2021 - Jan 2023

Crypto.com is the world’s fastest growing crypto company and serves over 10 million customers. Its cryptocurrency platform empowers individuals and businesses in the crypto economy, offers a comprehensive suite of services and products.

  • Led design for Crypto.com NFT platform and Cronos Chain products, including Tectonic and Ferro

  • Led successful design and development of NFT platform, driving engagement and revenue growth.

  • Collaborated with cross-functional teams to create intuitive user experience, increasing adoption and receiving positive feedback.

  • Conducted extensive user research to inform design decisions and meet audience demands.

  • Implemented data-driven design strategies, optimizing performance and usability for higher conversions and retention.

  • Launched high-profile NFT collections, elevating brand awareness and attracting top-tier artists.

UI/UX Designer

ASUS
Taipei, Taiwan
Feb 2020 - Oct 2021



ASUS is a renowned technology company at the forefront of innovation in hardware and electronics. ASUS Phone Business Union pioneers new mobile trends and Android gaming devices, and delivers cutting-edge smartphones.

  • Led the development and launch of the "Connect" gaming social app for ROG Phone users.

  • Launched two new apps and revitalized the functions and design of seven apps on the latest generation of gaming phone models.

  • Implemented a new design system, enhancing team productivity.

  • Integrated software and hardware for exceptional smartphone and gaming experiences.

  • Conducted user testing and incorporated feedback.

  • Collaborated with internal and outsourced partners for design coordination.

  • Mentored and guided junior designers.

Product Designer 

InnovArt Design Inc.
Los Angeles, USA
Nov 2018 - Jan 2020

A tech startup aims to integrate electrical engineering into automotive design and successfully brings IoV products to the U.S, Japan and Taiwan markets.

  • Applied emerging UI/UX trends and technologies-Voice UI to develop a new-to-market product/service for the IoV product and physical-digital integration

  • Developed a new-to-market product/service using emerging UI/UX trends and technologies.

  • Contributed to all stages of mobile app design, from discovery to product release.Aligned designs with roadmaps, guidelines, and product vision across multiple platforms.

UI/UX, multimedia Designer 

Quadmark
Phoenix, USA
Jan 2016 - Jul 2018

A worldwide business strategy agency devotes to create business impact with deep user understanding and push productivity through training and coaching, sales enablement and business.

  • Created web-based learning platforms and management systems for industry leaders.

  • Translated complex systems into user-friendly frameworks.

  • Led the design process from research to product launch.

  • Utilized usability and A/B testing to optimize user interaction and experience.

SKILL

UX&UI, App Design, Web Design, Human-Centered Design, UX Research, User Interview, Usability Testing, Interaction Design, Visual Design, Data Visualization

DELIVERABLES

User Flow, Wireframe, Annotated Mockup, Interactive Prototype, Low & High-fidelity Interface, Design System, Information Architecture, Sitemap, Persona, Storyboard, User Story, Typography, Iconography, Motion Design

EDUCATION

Master of Industrial Design

Arizona State University 2013 - 2015


Bachelor of Industrial and Commercial Design

National Taiwan University of Science and Technology 2009 - 2013

LANGUAGE

English

Professional working proficiency 

Chinese(Mandarin)

Native proficiency 

Korean

Beginner